The Baby Show Rebrand & Relaunch

Dink & Co. is a modern women’s pickleball club created to bring together sport, style, and community. Designed as more than just a recreational league, the brand positions pickleball as a social lifestyle experience. One that feels welcoming, elevated, and effortlessly cool.

The project included logo development, brand strategy, visual identity design, color and typography systems, social media assets, merchandise concepts, and marketing collateral. Every touchpoint was designed to foster a sense of belonging while celebrating friendly competition, connection, and the growing culture of women’s pickleball