Media Pulse x Pluto TV Marketing Campaign
Media Pulse partnered with Pluto TV to combine advanced Connected TV advertising solutions with a free, widely accessible streaming platform, giving Canadian brands a more scalable and measurable way to reach audiences. The collaboration brings together Media Pulse’s performance-driven marketplace with Pluto TV’s expansive library of live and on-demand content, creating a well-rounded offering for both advertisers and media owners.
My design goal was to translate this strategic partnership into something clear, engaging, and easy to grasp at a glance. Using the concept “The Perfect Pair,” I developed a playful yet polished visual idea that showcased how naturally the two brands fit together, turning a complex media message into a simple, memorable experience.
The Perfect Pair
Centered around the idea of “The Perfect Pair,” this campaign used a playful breakfast metaphor to communicate the seamless integration between the two platforms. Select media and industry partners received a custom-designed PR bag featuring branded “Plut-Os” cereal and milk, symbolizing how Media Pulse and Pluto TV complement each other to deliver both scale and measurable impact in the Connected TV space.
I led the end-to-end design of the campaign assets, including the custom cereal packaging, milk branding, PR bag, and insert card. The visual system balanced bold, approachable design with clear messaging, reinforcing Media Pulse’s position as an exclusive Connected TV marketplace delivering performance-driven advertising solutions for Canadian brands, while highlighting Pluto TV’s accessible, free streaming model with premium content and live channels.
The result was a highly tactile and shareable campaign that brought an abstract partnership to life. Turning a media announcement into an engaging, story-driven experience that resonated with industry audiences.
