Brand + Identity

Cottage Life is a hybrid magazine and TV brand focused on weekend living, with themes spanning nature, home improvement, and cozy mysteries. I developed a visual identity system that captures this balance. Blending the earthy calm of the outdoors with a sense of curiosity and DIY charm. This brand direction includes colour palette, typography, and on-air graphics tailored to three editorial profiles: Nature, Mystery, and Home.

On-Air Assets

I developed a modular on-air system to support a diverse slate of programming under the Cottage Life brand. Each graphic element was designed to align with one of three editorial moods: Nature, Mystery, and Home Improvement. By pairing flexible templates with custom color profiles and textures, I created an ecosystem that feels both cohesive and adaptable across genres.

Catalogue Design

I designed this branded viewer guide to showcase Cottage Life’s full programming lineup. The layout needed to balance editorial content with show promotion. I built the visual hierarchy, image selection, and typographic system to ensure a clear, consistent experience across all spreads.