Love Pets TV Channel Brand Identity
Love Pets is a free streaming channel that features heartfelt stories about the furry, slimy, spiky and all-around cuddly creatures we love and the devoted people who care for them.
I developed the brand identity for Love Pets, including art direction, logo design, visual identity, and a full suite of on-air and marketing assets. I wanted to ensure the warmth and vibrant energy of the channel is translated across all brand elements.
Digital and Social Footprint
I led the development of Love Pets’ digital footprint, extending the channel’s warm, vibrant identity across web and social platforms. I designed seasonal and event-based campaigns to promote programming, along with a suite of website assets and a cohesive Instagram content system. Each touchpoint was created to translate the brand’s feel-good energy into engaging, shareable content.
On-Air Assets
I designed a complete on-air graphics package to bring the Love Pets brand to life on screen. This included countdowns, endpages, upper thirds, channel bugs, and ID graphics, all crafted to reflect the channel’s warmth, energy, and playful tone.
Each element was built as part of a cohesive system, ensuring consistency across programming while enhancing the viewer experience with clear, engaging, and personality-driven visuals.
Upper Third
Countdown
Endpage
