Brand + Identity
I developed the brand identity for Love Pets, a linear TV channel celebrating pets, vets, and feel-good stories for animal lovers. My role included art direction, logo design, visual identity, and a full suite of on-air and marketing assets. I wanted to ensure the warmth and vibrant energy of the channel is translated across all brand elements.
On-Air Assets
I designed a full package of broadcast elements to bring the Love Pets brand to life on screen. This included countdowns, endpages, upper thirds, channel bugs, and ID graphics.
I designed a range of seasonal and event-based campaigns to promote Love Pets across digital and social channels.
