Brand + Identity
I developed the brand identity for Love Pets, a linear TV channel celebrating pets, vets, and feel-good stories for animal lovers. My role included art direction, logo design, visual identity, and a full suite of on-air and marketing assets — all designed to reflect the warmth and playfulness of the content.
On-Air Assets
I designed a full package of broadcast elements to bring the Love Pets brand to life on screen. This included countdowns, endpages, upper thirds, channel bugs, and ID graphics — all crafted to feel playful, polished, and unmistakably pet-friendly.
I designed a range of seasonal and event-based campaigns to promote Love Pets across digital and social channels. From holiday pushes to weekly takeovers like Vet Week and Spring Fling, each asset was built to feel bright, joyful, and engaging — while staying consistent with the brand’s warm, animal-loving tone.
