Dink & Co. Women’s Pickleball Club
Dink & Co. is a modern women’s pickleball club created to bring together sport, style, and community. Designed as more than just a recreational league, the brand positions pickleball as a social lifestyle experience. One that feels welcoming, elevated, and effortlessly cool.
The project included logo development, brand strategy, visual identity design, color and typography systems, social media assets, merchandise concepts, and marketing collateral. Every touchpoint was designed to foster a sense of belonging while celebrating friendly competition, connection, and the growing culture of women’s pickleball.
Launch Party
I created a collection of promotional assets for Dink & Co.'s launch event, including billboards, posters, on-court signage, and custom drink coasters. Designed as a cohesive campaign, each piece extended the club's playful yet refined identity while creating a branded experience that celebrated community, competition, and connection.
Member Merch
II designed a curated collection of branded merchandise for Dink & Co., including a welcome box with a custom pickleball paddle and balls, as well as a gym bag and baseball cap. The collection was created to strengthen the club's identity beyond events, offering members premium, lifestyle-focused products that embody the brand's playful yet elevated aesthetic.
